The Power of Trust: How Healthrageous Uses Meals to Engage Seniors

‍“Food is not just fuel. Food is about family, food is about community, food is about identity. And we nourish all those things when we eat well.” - Michael Pollan

In today's competitive landscape of Medicare Advantage plans, building trust is paramount. However, establishing that trust is easier said than done. At Healthrageous, we've found a secret ingredient that bridges the trust gap: meals. And not just any meals, but nutritious, thoughtfully prepared ones that cater to the unique needs of seniors.

The Pivotal Role of Meals in Building Trust

When you think about the essence of trust, it's about reliability, consistency, and understanding. Now, let's juxtapose that with meals. A meal, especially a good one, brings comfort, reliability in the form of sustenance, and demonstrates an understanding of a person's needs. It's no surprise then that our Medicare Advantage members who receive our meals show an astounding engagement rate of up to 37%. That's not just a number; that's a testament to trust.

Delving deeper into our recent member update, we gleaned that meal recipients are significantly more likely to read and respond to messages from their meal provider. This interaction isn't merely transactional; it's relational. Every meal we deliver is a statement, an affirmation that says, "We care about you."

Earning a Seat at the Table

A client shared this insight on member experience during a recent interview, stating, "Members are happy to receive these meals. They're happy to receive texts about the meals. And that gives the health plan an opportunity to influence their behavior, to lead them to healthier outcomes, to remind them to do healthy activities." The sentiment is powerful and real. Our data echoes this this sentiment with 90% of our members expressing that their ability to manage their health has improved since joining the program.

Another client quote underscores this sentiment - members are happy to hear from Healthrageous - and they respond.

"We're able to engage with these members in a meaningful way - in a way that they want to receive the communication. They're getting text messages that help remind them about their meal selection choices, but they also end up getting messages about what they can do to build healthy habits. Have you remembered to schedule your PCP visit? Have you sent in your A1C score? Is this improving? How do you feel in general? Are you feeling healthy right now?"

- Steve Wrangham, Medicare Advantage Product Leader, Molina

The Ripple Effect of Trust

But why does trust matter so much? Because it's a linchpin that holds together the tapestry of health outcomes. Members who trust their health plans are not only more engaged but also more proactive about their health. A member who feels valued and supported is more likely to heed health advisories, respond to nudges, and consistently engage with their health plans, leading to tangible improvements in their health metrics.

These numbers are more than just metrics; they're a testament to the level of trust and engagement we've cultivated with our members. When over 1/3 of members consistently read our messages, it indicates a deep-seated trust in the content and its source.

The Big Picture: Health, Trust, and Outcomes

When we dig into the data, the numbers tell a compelling story. Members engaged with Healthrageous have shown consistent improvement in managing chronic conditions, a reduction in hospital readmissions, and overall heightened satisfaction with their health plans. These aren't just statistics; they're real people experiencing real benefits.

Conclusion

In the vast sea of Medicare Advantage plans, building and maintaining trust can seem like an insurmountable challenge. But with a thoughtful approach and an emphasis on genuine care, it's achievable. At Healthrageous, we're not just delivering meals; we're delivering trust, one plate at a time. And the results? They speak for themselves.

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Retention || Enrollment || Health Improvement || Reduced Costs of care ||Engagement || Satisfaction || Support