In the landscape of Medicare Advantage plans, the need to differentiate, deliver health to members and drive meaningful growth have led to innovative solutions that fundamentally change how members perceive and interact with their health plans. Healthrageous stands at the forefront of this revolution, transforming the way senior care is approached through a unique "Food is Engagement" concept. This blog delves into how Healthrageous has been a game-changer in the health plan sector, as narrated by the voices of those who have witnessed its impact firsthand.
The challenge in healthcare, especially with supplemental benefits, has always been proving a tangible return on investment (ROI). Healthrageous breaks this barrier by demonstrating a clear link between its services and member retention. Members who engage with Healthrageous's offerings don't just enjoy the benefits once; they come back for more, reflecting not only satisfaction but also a deeper loyalty to their health plans.
Steve Wrangham, Medicare Advantage Product Leader:
"When I can prove that a benefit is going to keep a member in my health plan, that's a benefit worth investing in. And we studied this extensively and proved that members that use this benefit for more than a month are more likely to stick with the health plan than those that don't.
For any other health executive that's considering a meal benefit, I would tell them, Go to Healthrageous. We saw a boost to retention right away, and we've been able to use that to help grow our health plan."
Healthrageous's success also lies in its ability to offer personalized, convenient solutions tailored to individual health conditions and preferences. This approach not only meets members where they are but also actively encourages them to engage in improving their health, thereby increasing their commitment to the health plan.
Barbara, Plan Member:
"Well, convenience, number one, and they're healthy meals, number two, and I think those are the two main reasons. You select what meals you're choosing based on your health conditions and your lifestyle and what you like. Designing an SSBCI benefit around a food is medicine concept is exactly what this program was built for.
A non-health benefit that is going to meet members where they are, deliver better clinical results, get members excited about improving their health, and even build better retention with the health plan."
The introduction of Healthrageous's benefits often evokes surprise and delight among members. This positive reception not only enhances their satisfaction with the health plan but also fosters a sense of belonging and care, which is crucial in the healthcare industry.
Dean, Plan Member:
"We were really surprised when we heard about this benefit to our health plan. We were sort of amazed that it was available, and we're really happy that it is. We love Healthrageous, and we're going to stick with this plan."
Healthrageous's approach has also had a tangible impact on CAHPS scores, an essential metric in the healthcare industry. Happy members who feel cared for are more likely to provide positive feedback, which not only improves the plan's ratings but also its overall market positioning.
Steve Wrangham, Medicare Advantage Product Leader:
"We've been able to build a benefit that helps us with our CAHPS scores. Members love to get this benefit, they love to get the meals in the mail. They're happy to respond to texts. And so when they get that CAHPS score, they're gonna rate us high, because they know that we're the health plan that's taking care of them. And when we get those nice high scores on the CAHPS surveys, that builds up our star rating and improves our revenue position long term."
Healthrageous's focus on nutritious, easy-to-prepare meals aligns perfectly with the needs of seniors, addressing critical aspects like taste, nutritional value, and ease of preparation. The immediate positive feedback from various stakeholders, including case managers, members, and brokers, highlights the program's effectiveness in meeting and exceeding expectations.
Phil, Plan Member:
"They're nutritious. They're good for me. Uh, they're easy to cook. They taste great, and they've got fresh food, uh, lots of protein. As soon as we started the program, we got positive feedback. First, from our case managers, who were eager to tell members about this new benefit that they qualified for.
Second, from the members themselves, who were happy to receive these meals, loved the nutritional value, and were just enthusiastic that we were providing a benefit that met their needs. And third, from the broker community, who immediately started to get excited, and started to use this benefit to sell our plans."
Brokers play a crucial role in the healthcare system, acting as the bridge between health plans and members. Healthrageous has become a key selling point for them, offering a unique benefit that not only attracts new members but also provides a clinical offset with improved dietary habits leading to better health outcomes.
Katie, Broker:
"When I tell them, 'Well, this plan has an extra food benefit,' they get all excited, because who doesn't want free food?"
Shaina, Broker Relations Executive:
"Once I actually tried the meals, I am a believer that this will actually improve the lives of our members and it's food that they will truly enjoy eating."
Steve Wrangham, Medicare Advantage Product Leader:
"Brokers start to talk about this and use that as a selling point. We started offering this benefit for the right reasons, a clinical offset to help members improve their diet and to find better clinical outcomes through nutritional eating. An unexpected boost is that we saw that these members were more likely to stick with the health plan and we studied this extensively and proved that members that use this benefit for more than a month are more likely to stick with the health plan than those that don't."
The ease of accessing healthy meals has been a game-changer for many members. By providing nutritious meals that are easy to prepare, Healthrageous ensures that even the busiest members can maintain a healthy diet, reinforcing the plan's commitment to their well-being.
Barbara, Plan Member:
"Well, convenience, number one, and they're healthy meals, number two, and I think those are the two main reasons. You select what meals you're choosing based on your health conditions and your lifestyle and what you like. We just go into the freezer and we pick out what we want, based on the selection that we have, and pop it in the microwave, and we know we're getting a healthy meal and we're able to go out the door."
The success of Healthrageous stands as a testament to the power of innovative thinking in the healthcare industry. By addressing critical aspects of senior care such as nutrition, convenience, and personalization, Healthrageous has not only improved the lives of its members but also enhanced the overall value and appeal of the health plans it partners with. This approach serves as a beacon in the industry, showcasing how a well-thought-out benefit can lead to increased satisfaction, retention, and overall health improvement.
Steve Wrangham, Medicare Advantage Product Leader:
"When I can prove that a benefit is going to keep a member in my health plan, that's a benefit worth investing in. It’s been a real game changer for us.”
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