I’ll Take That To Go

We're all about speed and convenience in this fast-paced world. Ever wonder why cereal sales are dipping? It turns out, it’s too much trouble for millennials to wash a bowl - grabbing a protein bar or a yogurt cup is more convenient. The convenience we used to associate with stores like 7-Eleven is now sitting right in our grocery aisles: quick-fix meals packed in plastic, lunchables, protein packs. Pizza, of course, remains the champion of quickie meals.

Harvard's T.H. Chan School of Public Health, in a 2019 study, painted a stark picture. Lower-income households are buying less fruit and veggies but stocking up on sugary drinks, sweet baked goods, and processed food. The grim reality is that those dealing with poverty often opt for empty calories over nutritional value.

What's missing from these studies, though, is the critical role convenience plays in meal planning and eating habits. Convenience is a double-edged sword. It offers us more time to focus on what we deem important, but it can also set us up for failure. Processed foods may be quick and easy to consume, but they often lack nutritional value, leaving us with nothing more than empty calories. Society flourishes when brilliant minds like Albert Einstein's have time-saving conveniences to ponder the unknown. However, the cost of bad diets due to convenient food choices is staggering - an estimated $50 billion annually in cardio-metabolic consequences.

Every visit to my primary care provider involves checking my temperature, blood pressure, and weight - all crucial indicators of my health status and potential chronic diseases. Nearly 20% of annual healthcare costs in the U.S. are tied to diet-related chronic diseases like heart disease, diabetes, and stroke.

The biggest predictors of these chronic conditions? Low income and food insecurity. The most damaging dietary factors include low intake of seeds and nuts, lack of omega-3 rich seafood, and high consumption of processed meat. It's high time doctors started checking for food insecurity as regularly as they do other vital signs.

Here at Healthrageous, we're adamant that convenience and healthy eating don't have to be at odds. Our range of healthy, ready-made, frozen meals aims to improve American diets by limiting salt and sugar and optimizing protein and fiber intake. With portion sizes averaging just 350 calories, we're teaching our consumers a convenient yet healthier way to eat.

Through this approach, Healthrageous is helping to reduce the exorbitant costs associated with poor diets. Let us show your health plan how to chip away at the sky-high treatment costs of preventable conditions like strokes, diabetes, and heart disease.

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