Levi J. Wiggins
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November 9, 2023

Beyond Just Meals: Healthrageous’s Holistic Approach to Senior Health

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Unlike the cliche  that said "words can never hurt me," "you are what you eat" is actually based in fact, and still holds up after all these years. At Healthrageous, we believe that convenient and nutritious food is just one piece of the puzzle. Senior health, especially within the Medicare Advantage landscape, requires a holistic approach that factors in nutrition, engagement, support, and timely intervention.

Meals as a Starting Point

When seniors receive a meal, it's not just a food delivery; it's an expression of care. With Healthrageous, 93% of our members shared that receiving meals made them feel more supported by their health plans. But the meals are just the starting point. They're the first step in a journey that encompasses a 360-degree approach to health.

Engagement: The Real Game-Changer

According to our recent member update, meal recipients are 63% more likely to read and respond to messages from their meal provider. But why does this matter? It's simple. Engaged members are proactive members. When members engage, they're more likely to follow health advisories, heed nudges, and actively participate in their health journey. A current customer mentioned, "Engagement is the first step towards improved health outcomes. When members engage, they're not just passive recipients; they're active participants."

Harnessing Data for Better Outcomes

Engagement is just one part of the equation. At Healthrageous, we harness the power of data to drive tangible health outcomes. Our data indicates that members who engaged with us consistently showed improvements in managing chronic conditions, significant reductions in hospital readmissions, and enhanced satisfaction levels.

A dive into our member data reveals that 37% or more of our Medicare Advantage members who received our meals showed consistent engagement with customized engagement messaging, ranging from Health Management and Education to 

Program Feedback and Satisfaction and direct Health Plan Engagement and Support. These are not just numbers; they are a testament to the power of holistic care - and the results from cost savings of $1,000 per member and improved health are so outrageous that we have to see it to believe it ourselves. 

The Feedback Loop: Satisfaction Leading to Retention

There's a symbiotic relationship between member satisfaction and retention. A satisfied member is a retained member. The feedback loop is simple: when members feel valued and supported, they're more likely to stay with their health plan. A current customer highlighted this by stating, "Retention is the ultimate metric. It's a reflection of satisfaction, trust, and perceived value."

Our approach has yielded tangible results. Members engaged with Healthrageous reported feeling healthier, more supported, and expressed a heightened level of satisfaction with their health plans. The ripple effect of this is evident in our retention rates, which show a 10% increase across enrolled members who ordered at least one meal.

In the Words of Our Members

The data speaks volumes, but sometimes, personal anecdotes bring the numbers to life. One of our members shared, "With Healthrageous, I don't just get meals; I get a partner in my health journey." Another emphasized the role of engagement, saying, "Those nudges, reminders, and messages? They make a world of difference. It's like having a personal health coach."

Conclusion

In the realm of Medicare Advantage plans, it's not just about meals or interventions; it's about a comprehensive approach that prioritizes the member at every step. At Healthrageous, we're not just providing meals; we're pioneering a movement, one that puts members at the heart of everything we do.

Download the Case Study

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